A Guide to Content Marketing - Developing Your Strategy and Crafting Compelling Content

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Course features
  • Self-paced & Interactive
  • Device Independent
  • Certificate of Completion
  • Scenarios
  • Videos
  • Knowledge Checks
  • Quiz
  • 135 mins
Course overview
You’ve probably heard people say, “Content is king.” Made famous by Bill Gates, this phrase emphasizes the importance of high-quality, engaging content for brand success. But why does it matter so much, and how can companies create content that attracts the right audience?

In this course, we’ll pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a strong, cohesive content marketing strategy. Then, you’ll get tips to ensure that your content doesn’t fall flat.

Course ID: ML_SM_004
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Certification included
On successful completion of the course, you will receive a Certificate of Completion, to showcase the skills gained through this course. 

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