Customer and Market Research
Course features
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Self-paced & Interactive
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Device Independent
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Certificate of Completion
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Videos
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Knowledge Checks
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Quiz
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70 mins
Course overview
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
Course ID: ML_SM_010
Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
Course ID: ML_SM_010
Certification included
On successful completion of the course, you will receive a Certificate of Completion, to showcase the skills gained through this course.