Why People Buy - Boost Sales by Understanding Customers’ Needs

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Course features
  • Self-paced & Interactive
  • Device Independent
  • Certificate of Completion
  • Videos
  • Knowledge Checks
  • 20 mins
Course overview
Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal.

So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior. 

Course ID: ML_SM_021
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Certification included
On successful completion of the course, you will receive a Certificate of Completion, to showcase the skills gained through this course. 

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